Put the assumptions on paper
Capture the audience, offer, scope, and next action before they become expensive misunderstandings.
For agencies & independent designers
Get to the useful
conversation sooner.
Before the layouts multiply and the feedback gets vague, give the project a brief everyone can understand.
Discuss a visual direction
Use the fictional concepts to talk about hierarchy and mood. Keep the client’s words, assets, and evidence at the centre.
Make the next decision clear
Download a brief, work through the budget, and define what needs review before the next stage.
A practical handoff
Something better
than “make it pop.”
A shared reference makes feedback more specific. Discuss the purpose of the page, the order of the information, and the decision you want a visitor to make.
Open the proposal plannerBring these to the first meeting.
- A one-sentence description of the audience.
- The offer and the main conversion action.
- A short list of pages with a clear job.
- Content and assets the client can actually supply.
- Responsibilities, exclusions, and review points.
A small first step
That idea you keep coming back to?
Give it somewhere to live.
You do not need to have every detail worked out. Start with what you know, and make the next decision from there.