Field notes

A few useful thoughts
before you build.

Short guides for the decisions that can make a website clearer, calmer, and easier to use.

Getting started

A better website starts with a clearer brief.

What to write down before choosing a layout or opening a builder.

Read the guide
Planning

You probably need fewer pages than you think.

Build a useful first version around real visitor questions.

Read the guide
Before launch

The small checks that make a launch feel finished.

A practical review of content, mobile layouts, links, and forms.

Read the guide