Return scenario calculator
Explore the possibility.
Keep the assumptions visible.
A small model can help frame a decision. It cannot promise traffic, sales, or the result of a redesign.
What those inputs suggest
- Extra net contribution / month
- First-year net contribution
- First-year return on project cost
- Simple payback
A 10% relative improvement to a 2% conversion rate means 2.2%, not 12%. The model holds traffic and contribution per conversion constant. It excludes seasonality, tax, financing, and other business changes.